We need to redesign the way we are living, consuming and producing products. In 2050 the world will face vast water shortage, 6 million yearly deaths caused by air pollution, no fishes due to pollution, millions of people without food, etc. 

It's high time to change the trajectory of the classical way we produce and consume. Let's build together a new consuming behaviour and new business models that will encourage circular economy where production is focused on less resources or producing products that last longer and could be reused and recycled easier.